STRATEGY | VIDEO | WEB DEVELOPMENT
We began working with the Hamilton Philharmonic Orchestra in 2014. Our initial engagements included photography and video documentation of every mainstage concert from that time until the COVID-19 pandemic closed First Ontario Concert Hall. As the orchestra looked for ways to continue to engage with their subscribers, we proposed the development of an online channel that would allow the show to go on.
And so, we created Project Viola, an online Crave-style subscription service that allowed us to broadcast both live and pre-recorded HPO concerts to paid subscribers and supporters. Our goal was to create a new experience for HPO audiences. We developed pre-show content that included musician interviews, we broadcast the concerts, and created a series of short videos to play in between pieces to develop audience understanding of the repertoire. In addition, we provided guidance on social media strategy and digital marketing to help increase the subscriber base and to generate awareness of this alternative to the in-person performance experience. We continue to develop Project Viola to provide other performing arts organizations a way to continue to keep culture alive. Learn more at https://www.projectviola.com/
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