STRATEGY | VIDEO | WEB DEVELOPMENT 

Case Study 
project viola

We began working with the Hamilton Philharmonic Orchestra in 2014. Our initial engagements included photography and video documentation of every mainstage concert from that time until the COVID-19 pandemic closed First Ontario Concert Hall. As the orchestra looked for ways to continue to engage with their subscribers, we proposed the development of an online channel that would allow the show to go on.

Team

Dan Banko
Tara Bryk
Nick Tomkin
Lindsay Antoniadis
Felix Vlasak
Russ Druiven

Categories

Strategy
Video 
Web Development

THE Project

And so, we created Project Viola, an online Crave-style subscription service that allowed us to broadcast both live and pre-recorded HPO concerts to paid subscribers and supporters. Our goal was to create a new experience for HPO audiences. We developed pre-show content that included musician interviews, we broadcast the concerts, and created a series of short videos to play in between pieces to develop audience understanding of the repertoire. In addition, we provided guidance on social media strategy and digital marketing to help increase the subscriber base and to generate awareness of this alternative to the in-person performance experience. We continue to develop Project Viola to provide other performing arts organizations a way to continue to keep culture alive. Learn more at https://www.projectviola.com/

Keeping the music playing is a priority for the HPO. With the launch of Viola, Banko Media and Orchestrated created an online concert experience for our patrons to enjoy from the comfort of home. Their team worked with us to customize a portal that can host concerts, education and outreach programs, well into the future. 
Kim Varian

Executive Director, Hamilton Philharmonic Orchestra

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